Asian artists deserve infrastructure, not imported tools.
We're building the music intelligence platform Asia should have built a decade ago — priced for local realities, paid in local currency, delivered on WhatsApp (coming soon). Starting in Indonesia. Built for SEA. Designed for Asia.
Why we started this.
The Western tools with real depth run US$90–130 a month, billed in dollars for someone else's market. Most independent artists and labels across Asia can't justify that — so they work blind. We built the alternative: the same intelligence, in your language, paid in your currency, at a fraction of the price.
An action platform, not a data platform.
Dashboards don't grow careers. Actions do. Every Nadascore screen answers one question — what should I do today? — with an AI-assisted, evidence-backed recommendation.
How we're built.
Honest by design
We sell outcomes, not hype. Every score and recommendation shows its reasoning — no invented metrics, no fake results.
Read-only, always
We connect to your channels to listen, never to act. Nadascore never posts, edits, or uploads on your behalf.
Local-first
Priced for local realities, paid in local currency, delivered on WhatsApp (coming soon), and fluent in local genres — Dangdut, Luk Thung, V-Pop, OPM.
Built to act on
Every screen ends in one clear next move, backed by evidence.
MUARA SIPAHUTAR
Muara Sipahutar
FOUNDER · JAKARTA
Before Nadascore, Muara spent seven and a half years at YouTube — building music partnerships and growing its creator ecosystem, and cultivating a network that runs from the global business to the local scene. The throughline never changed: connecting technology to the messy, human work of building an artist. He founded Nadascore, solo, to put that on the side of the people the industry usually overlooks — democratizing the data big enterprises usually have access to, so independent artists and labels can build better strategy, and turning complex analytics into clear, do-this-next decisions.
“Connecting technology to produce simple action plans to build an artist.”
How it works.
We absorb the signals from the channels you connect — YouTube, Instagram, TikTok — and the licensed market data behind the rest, then translate it into the next right move for your region.
Regional context
Benchmarks weighted to SEA listeners and Asian release calendars.
Best-practice playbooks
Tasks pulled from proven release, pitch, and growth patterns.
Always explainable
Every score and recommendation shows its reasoning.
Where we're going.
Nadascore starts in Indonesia, but the gap it closes runs across Southeast Asia. It's built around one idea: a system that ingests everything, learns from every artist it touches, and gets sharper as it grows — until the data edge the majors guard is something any independent can hold. Asia's first true music intelligence platform, built where the music actually is.
See it for yourself.
Tour the demo with no signup, or start free on the Debut tier today.